Before you design a logo, you
must understand what a logo is, what it represents and what it is supposed to
do. A logo is not just a mark – a logo reflects a business’s commercial brand
via the use of shape, fonts, color, and / or images.
A logo is for inspiring trust,
recognition and admiration for a company or product and it is our job as
designers to create a logo that will do its job.
example:
SIMPLE
A simple logo design allows for easy recognition and
allows the logo to be versatile & memorable. Good logos feature something
unexpected or unique without being overdrawn.
Straight to the Point!- no extra design/simple
Original-Should be your own design
Repeat-the concept or idea
Revolution-color/symbolizing
Shape-shape of logo itself/texture
Value-lights and darks to show interest in specific areas
Variation of pattern and color-keep it interesting
Hook-something to grab your attention
memorable-something that makes people remember it later
Relate to what the company actually does/type of company/main idea of the company or group
Idea of the logo size font color symbolizes the company
Artistic-draw in people using the elements and principles of art (represent in a positive way)
Timeless-should stay relevant
Catchy-when you see it you should know it
Should represent the brand
Creative-draw people in by being different than others
Different-should stand out from others selling the same thing
Simple- gets the meaning across clearly
Know what company does by what the logo shows
Motivating-to get people to buy goods or service
Straight to the point-be simple to know what it is advertising
Neat and organized-easily see what they are advertising
Straight to the Point!- no extra design/simple
Original-Should be your own design
Repeat-the concept or idea
Revolution-color/symbolizing
Shape-shape of logo itself/texture
Value-lights and darks to show interest in specific areas
Variation of pattern and color-keep it interesting
Hook-something to grab your attention
memorable-something that makes people remember it later
Relate to what the company actually does/type of company/main idea of the company or group
Idea of the logo size font color symbolizes the company
Artistic-draw in people using the elements and principles of art (represent in a positive way)
Timeless-should stay relevant
Catchy-when you see it you should know it
Should represent the brand
Creative-draw people in by being different than others
Different-should stand out from others selling the same thing
Simple- gets the meaning across clearly
Know what company does by what the logo shows
Motivating-to get people to buy goods or service
Straight to the point-be simple to know what it is advertising
Neat and organized-easily see what they are advertising
2. Find a company logo that you feel is effective. In a short paragraph explain why. Minimize the picture of this logo on your desktop so we can take a look as a class.
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